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Whatever You Think, Think the Opposite

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The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be.

Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden–a cult figure in the worlds of advertising, art, design, and marketing–Whatever You Think, Think the Opposite offers a new way to approach business and life.